The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
POOM!
Agency: Archrival / Lincoln
Client: Nebraska Book Company Category: Brand Gaming / Brand Gaming - Websites
Wimbledon - Centre Court Game
Agency: Big Spaceship LLC / Brooklyn
Client: Universal Pictures Category: Brand Gaming / Brand Gaming - Websites
Catwoman Game
Agency: Big Spaceship LLC / Brooklyn
Client: Warner Bros Category: Brand Gaming / Brand Gaming - Websites
Flakes of Fury
Agency: Farfar / Stockholm
Client: Red Bull Category: Brand Gaming / Brand Gaming - Websites
SpongeBob Movie 3D Game
Agency: MTV NETWORKS / New York
Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
LazyTown Get Up and Move
Agency: MTV NETWORKS / New York
Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Bleep 2 Game
Agency: MTV NETWORKS / New York
Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Dora?s Pirate Boat Treasure Hunt
Agency: MTV NETWORKS / New York
Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Fun, Anyone?
Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main
Client: Sony PlayStation Category: Brand Gaming / Brand Gaming - Websites
ContiFanWorld
Agency: WM Team Web : Design / Hannover
Client: Continental AG Category: Brand Gaming / Brand Gaming - Websites
The Gold House
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Centre for management of the built Enviroment Category: Environmental Design / Environmental Design: Signage
Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize Category: Environmental Design / Environmental Design: Signage
ASICS Lounge Athens 2004
Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client: ASICS Europe Category: Environmental Design / Environmental Design: Signage
Green & Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Environmental Design / Environmental Design: Signage
Liv-lit
Agency: Yoshiaki Nishimura / Tokyo
Client: Kansai Electric Power Co., Inc. Category: Environmental Design / Environmental Design: Signage
Summer Gravity Games
Agency: Lobo / São Paulo
Client: OLN Category: Broadcast Design / Broadcast Design: Network Identity
Gutterpups
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear
Agency: Publicis NY / New York
Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Joystick
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
"The Graffiti-exhibition"
Agency: Scholz & Friends / Berlin
Client: Graffiti Exhibition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Mahatma Gandhi
Agency: Emphasis Media / Bangalore
Client: Kingdom Kids Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toilet Paper-2
Agency: Foote Cone & Belding (shanghai) / shanghai
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Amnesia
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Millionaires
Agency: GSD&M / Austin
Client: Truthout.org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Churchill
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Litter Bins
Agency: Ogilvy South Africa / Cape Town
Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Backwards gun
Agency: Saatchi & Saatchi Australia / Sydney
Client: National Coalition for Gun Control Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seal
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tram Shelter
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular Category: Collateral Advertising / Collateral Posters: Single
Grand Canyon
Agency: BBDO / Bangkok
Client: Daimler Chryler Co.,ltd Category: Collateral Advertising / Collateral Posters: Single
Bottle Illusion
Agency:
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Marathon
Agency: JWT Vietnam / Ho Chi Minh City
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Parachute
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Whiteboard
Agency: Naga DDB Sdn Bhd / -
Client: EUT Fashion (Wonderbra) Category: Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Sydney / Sydney
Client:
Herringbone
Title:
Insane Tailors
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
05088A
Award:
2005 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Effen
Title:
Twix
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05200N
Award:
2005 Interactive Merit Award
Agency:
Archrival / Lincoln
Client:
Nebraska Book Company
Title:
POOM!
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05201N
Award:
2005 Interactive Merit Award
Agency:
Big Spaceship LLC / Brooklyn
Client:
Universal Pictures
Title:
Wimbledon - Centre Court Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05202N
Award:
2005 Interactive Merit Award
Agency:
Big Spaceship LLC / Brooklyn
Client:
Warner Bros
Title:
Catwoman Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05203N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Red Bull
Title:
Flakes of Fury
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05205N
Award:
2005 Interactive Merit Award
Agency:
MTV NETWORKS / New York
Client:
Nick Online
Title:
SpongeBob Movie 3D Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05206N
Award:
2005 Interactive Merit Award
Agency:
MTV NETWORKS / New York
Client:
Nick Online
Title:
LazyTown Get Up and Move
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05207N
Award:
2005 Interactive Merit Award
Agency:
MTV NETWORKS / New York
Client:
Nick Online
Title:
Bleep 2 Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05208N
Award:
2005 Interactive Merit Award
Agency:
MTV NETWORKS / New York
Client:
Nick Online
Title:
Dora?s Pirate Boat Treasure Hunt
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05209N
Award:
2005 Interactive Merit Award
Agency:
OgilvyInteractive worldwide GmbH / Frankfurt am Main
Client:
Sony PlayStation
Title:
Fun, Anyone?
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05210N
Award:
2005 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Gridrion
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05211N
Award:
2005 Interactive Merit Award
Agency:
WM Team Web : Design / Hannover
Client:
Continental AG
Title:
ContiFanWorld
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05212N
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Centre for management of the built Enviroment
Title:
The Gold House
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05131D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Polar Music Prize
Title:
Polar Music Prize 2004
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05132D
Award:
2005 Design Merit Award
Agency:
Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client:
ASICS Europe
Title:
ASICS Lounge Athens 2004
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05133D
Award:
2005 Design Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green & Red Curry
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05134D
Award:
2005 Design Merit Award
Agency:
Yoshiaki Nishimura / Tokyo
Client:
Kansai Electric Power Co., Inc.
Title:
Liv-lit
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05135D
Award:
2005 Design Merit Award
Agency:
Lobo / São Paulo
Client:
OLN
Title:
Summer Gravity Games
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05179D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Gutterpups
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05181D
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05078A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05079A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Music Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05080A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Rec Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05081A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Procter & Gamble - Pepto
Title:
Tear
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05082A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Gandhi
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05083A
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts (Viking Indianhead Council, BSA)
Title:
Joystick
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05295A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05297A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Graffiti Exhibition
Title:
"The Graffiti-exhibition"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05298A
Award:
2005 Advertising Merit Award
Agency:
Emphasis Media / Bangalore
Client:
Kingdom Kids
Title:
Mahatma Gandhi
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05299A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding (shanghai) / shanghai
Client:
WWF
Title:
Toilet Paper-2
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05300A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Amnesia
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05301A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05302A
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Truthout.org
Title:
Millionaires
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05303A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Churchill
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05304A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
City Mission
Title:
Litter Bins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05305A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
National Coalition for Gun Control
Title:
Backwards gun
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05306A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05307A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05308A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05309A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Tram Shelter
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05310A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / ATLANTA
Client:
Cingular
Title:
Yearbook
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05242A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Daimler Chryler Co.,ltd
Title:
Grand Canyon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05243A
Award:
2005 Advertising Merit Award
Agency:
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05244A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05245A
Award:
2005 Advertising Merit Award
Agency:
JWT Vietnam / Ho Chi Minh City
Client:
Nike
Title:
Marathon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05246A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Sugar"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05247A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05248A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05249A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
EUT Fashion (Wonderbra)
Title:
Whiteboard
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05250A
